Axalta Named Official Paint Partner Of NASCAR

NASCAR and Axalta (NYSE: AXTA), announced a multi-year agreement making Axalta, once again, the “Official Paint Partner of NASCAR.”

“Our affiliation with NASCAR runs deep,” said Charles Shaver, Chairman and CEO, Axalta. “We were the Official Finish for nearly 20 years before taking some time to strategically develop our program. Today, with this new agreement, we can grow our reach and leverage partnerships throughout the sport for business development opportunities with like minded companies who need or use coatings. Motorsports represents all the things we see in ourselves; team work, high performance, a drive to be better, and winning!”

As part of the partnership, Axalta joins the NASCAR Fuel for Business Council®, bringing together an exclusive group of more than 50 Official NASCAR Partners to buy and sell products and services from one another. Axalta develops, manufactures and supplies coatings to nearly anything with wheels, along with thousands of industrial applications that exist throughout the world. Nearly anything that needs paint for protection, weatherability, durability or an enhanced appearance will have use for Axalta’s highly engineered products.“

Axalta is a category leader and we’re pleased to welcome them back to our diverse portfolio of Official Partners,” said Daryl Wolfe, Chief Sales and Partnership Officer, NASCAR and ISC. “This new agreement is largely in place due to the strong return on investment Axalta receives in the sport. This partnership will further complement that integrated approach and drive business for years to come.”

Axalta has a long tradition of excellence in NASCAR, dating back to 1992 when it sponsored a 21-year-old rookie from California, Jeff Gordon. In 2016, Axalta became the fifth Founding Partner at Daytona International Speedway’s (DIS) new motorsports stadium, receiving 32,000 square feet of branding and engagement opportunities in the Center Injector. Additionally, the brand serves as a primary sponsor with Hendrick Motorsports, a partnership that has been in place for more than a quarter century.

Axalta’s relationship with the sanctioning body dates to 1996, when it became an Official Partner, a partnership that spanned 17 years.

Three Trophies For Kia At The 2018 ‘iF’ Design Awards

Kia Motors has won three prestigious 2018 ‘iF design’ Awards, reinforcing the brand’s reputation for striking car design. The new Kia Stinger fastback sports sedan, Stonic compact crossover and Picanto city car were each awarded prizes in the ‘Product Design’ category.

2018 marks the second consecutive year in which Kia has won three iF awards, and the ninth consecutive year the company has received an iF award. This latest hat-trick of awards brings the manufacturer’s total number of iF design prizes to 15.

The Stinger, designed at Kia’s European design centre in Frankfurt, Germany, marries classic gran turismo design with a spacious and cosseting interior. Taking inspiration from the grand tourers of the 1970s, the Stinger features elegant fastback proportions and a muscular ‘Coke bottle’ shape down its flanks, highlighting its rear-wheel biased power delivery.

Also designed in Frankfurt, the Stonic, Kia’s debut compact crossover, offers a striking and bold exterior design, combined with an elevated seating position and practical SUV format. It is the most customisable Kia ever made, offering buyers a wide choice of two-tone paint combinations and interior colours.

The third-generation of the Kia Picanto – Kia’s smallest car – brings a youthful and energetic character to the A-segment. It boasts a distinctive new design and a high-quality, high-tech cabin, with huge potential for customisation. Despite its compact dimensions, the Picanto’s intelligent design makes it one of the most spacious cars in its class.

iF design Award 2018: 6,400 submissions from 54 countries

Since it was launched in 1953, the iF design Award has become one of the world’s most important prizes for excellence in design. The award has its origins in the ‘Formgerechte Industrieerzeugnisse’ (Good Industrial Design) product shows initiated by the Hannover Messe and is now one of the world’s largest design competitions. In 2018, companies from 54 countries submitted 6,402 products to be judged by an independent international jury of 63 design experts.

iF design awards are presented across seven categories: Product, Packaging, Communication, Service Design / UX, Architecture, Interior Design, and Professional Concept. Kia’s new models have been honoured in the Product Design category.

The official presentation ceremony for the 2018 iF design Awards will take place on 9 March 2018 at BMW Welt in Munich.

The Textalyzer, A New Weapon Against Text Driving

The Governor of the US State of New York, Andrew Cuomo, is taking drastic action to combat and prosecute people who text and drive. Twelve people were killed there between 2011 and 2015 in mobile-related accidents, and there were 2784 injuries. And no fewer than 1.2 million fines were issued due to use of a smartphone in the same period. Cuomo has now equipped his police with a new tool: the Textalyzer.

The software from Cellebrite Mobile Synchronisation, can establish whether a text message was written on a mobile phone at a certain time. To do so, the policeman connects the Textalyzer to the mobile phone of a driver who has had an accident. The device then displays whether and when the phone has been used and for what purpose. Drivers who were writing messages at the wheel could be unmasked by the device.

It is estimated that a driver travels blindly for 14 metres if they glance at their smartphone for just one second while travelling at 50 km/h.

More than 3500 people were killed on Germany’s roads in 2015. According to estimates made in a study by Allianz-Versicherung, one tenth of them died because they were distracted, and it is likely that in many cases this was due to their smartphone.