Bridgestone will be the title sponsor of the World Solar Challenge 2013, to be held from Darwin to Adelaide October 6-13.Â
The Bridgestone World Solar Challenge 2013 will see a record 45 teams from 26 countries participate in a 3000-kilometre contest, which crosses the continent using only solar energy to power the vehicles. The 2013 competition will be the 12th running of the event since 1987.Â
â€œBridgestone has a global commitment to continually working toward a sustainable society and the Bridgestone World Solar Car Challenge 2013 is a natural extension of this as it encourages and promotes investment and innovation in solar technology,â€ said Andrew Moffatt, Bridgestone Australia and New Zealand managing director.Â
â€œItâ€™s also a good fit because of the tremendous interest Australian motorists are now taking in technology that can lower the impact of their vehicle on the environment.Â
â€œThis is reflected in the success of our Ecopia low-rolling resistance range of tyres, which are continuing to grow in popularity with Australian drivers because of their fuel saving and environmental benefits,â€ Moffatt said.
Chief executive of the South Australian Motor Sports Board Mark Warren said the Bridgestone partnership continued the high standing of the World Solar Challenge on the global stage.Â
â€œIt is fitting that the naming rights for 2013 go to such a progressive company that cites within one of its corporate philosophies â€˜Shinshu-Dokusoâ€™, which Iâ€™m told means creative pioneering,â€ Warren said.Â
â€œIn our 26-year history we, too, have aspired to be creative pioneers in our quest to realise the dream of the worldâ€™s first truly efficient solar electric vehicle. With the support of Bridgestone this quest is one step closer to reality.â€Â
The Bridgestone World Solar Challenge 2013 will feature three separate classes: the â€˜Adventure Classâ€™ for pre-2013 event cars, the â€˜Cruiser Classâ€™ for vehicles designed for practicality, and the elite â€˜Challenger Classâ€™ – which compete for line honours with the fastest overall time.
Mark Warren (left) and Andrew Moffatt (right)