Ferrari has been awarded the title of the world’s strongest brand for the second consecutive year by Brand Finance, an international independent brand valuation and strategy consultancy. With a Brand Strength Index (BSI) score of 94.1 out of 100, Ferrari received the top rank with an AAA+ rating.
Presented during the World Economic Forum at Davos, the Brand Finance Global 500 2020 report calculates the value of the Ferrari brand at A$13.3 billion with a year on year growth of 9 per cent, boosted by positive sales and overall brand strength.
Brand Finance determines brand value by estimating the net economic benefit to the brand owner of licensing the trademark on the open market. It measures brand strength on the basis of the efficacy of a brand’s performance on intangible measures compared to its competitors.