BASF’s Coatings division and INEOS Automotive have signed a three-year global refinish development agreement, aiming to exceed the industry standard in vehicle body repair and paint refinish. The partnership includes the supply of sustainable refinish solutions, digital colour-matching technology, expertise and training to the INEOS body shop network worldwide.
INEOS already collaborates with BASF as a partner in surface technology for its first off-road vehicle, the Grenadier. Using BASF’s Glasurit and R-M brands, the new refinish development programme will also apply to the Grenadier, in addition to INEOS’ newly launched Quartermaster double-cab pick-up variant.
“We are very happy to partner with BASF to develop a world-class sustainable paint programme in the next few years, which follows the highest quality standards in paint-work repairs for premium vehicles,” said Steve Graham, Global Head of Aftersales at INEOS Automotive. “With BASF’s technical support and management experience in the latest body shop standards, the INEOS Automotive network can now rely on a partner that shares our commitment to excellence in customer service.”
BASF said it will ensure that the most sustainable and efficient refinish practices are maintained at the highest level to the INEOS body shop network in Europe, North America and Asia Pacific.
“There has never been a more exciting time to be in the automotive industry and we are delighted to have the opportunity to broaden our engagement with INEOS Automotive,” said Chris Titmarsh, Senior Vice President Global BASF Automotive Refinish Coatings Solutions. “With our highly innovative portfolio of solutions now setting the industry standard, we look forward to aligning and complementing INEOS’ vision with our own strategic principles to drive a new, strong, and rewarding partnership.”