BASF has become the exclusive global supplier to Fit4Paint, BMW’s private label paint-related products brand. According to BASF, Fit4Paint is an optimised portfolio of mixing and painting, protection, cleaning, sanding, masking and polishing accessories put together by paint experts for the specific needs of BMW painters. It is also aligned with BMW’s ColorSystem paint portfolio.
BASF said the agreement, which runs for two years, is exclusive to BMW authorised dealers and body shops in 18 countries: Germany, Austria, Spain, Portugal, France, Belgium, Luxembourg, The Netherlands, Poland, Czechia, Romania, Hungary, Russia, Slovakia, Slovenia, South Africa, Japan and South Korea. The agreement offers ordering, consultation and service for paint and paint-related products from a single BASF source. According to BASF, the arrangement ensures optimum integration into the existing BMW ColorSystem service and training concept, along with access to a comprehensive, customisable product portfolio.
BASF said the ColorSystem and Fit4Paint portfolios for BMW repairs offer high-end, cost-efficient products that are selected based on recommendations from paint experts. Advice and local service is carried out on-the-spot by BASF, incorporating an effective integration into the existing ColorSystem service and training concept.
“BMW body shops utilise the full suite of training, advanced business management solutions including audits, and digital colour management, to ensure their teams stay ahead,” said Martina Fischer, Global Strategic Account Manager BMW Group, BASF Automotive Refinish Solutions Europe. “Fit4Paint seamlessly completes the offer for the body shop with OEM recommended paint accessories which assures a higher and safer standard of refinish work.”
BASF became the exclusive coatings partner for BMW’s ColorSystem refinish system in Europe, the Middle East and Africa (EMEA) early last year. The agreement runs to 2022 with an option to extend for another two years, complementing a collaboration between the two companies that has continued for more than 36 years.