BASF has secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its longstanding, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The agreement includes BASF’s Glasurit and R-M premium automotive refinishing brands and RODIM paint-related products.
“We are both proud and excited to be able to extend our proven partnership with Mercedes-Benz to this dynamic region,” said Chris Jackman, Director of Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions.
“Our focus on product innovation, eco-efficient solutions, digital business management solutions and training dovetails well with Mercedes-Benz’s own vision of innovation and sustainability, and the agreement positions both companies well to grow together. Mercedes-Benz has also been one of our earliest test customers for our new digital solutions which has helped drive business efficiency throughout the body shop network.”
BASF said efficient digital colour solutions, world-class training solutions and technical support, as well as a suite of exclusively branded Vision360 advanced business management solutions designed to increase body shop performance and efficiency are also part of the agreement.