BASF Coatings Division Wins International Award For Outstanding Design

Automotive paint colour ZENOMENON, designed by BASF’s Coatings division, has won the Materials and Surfaces product design category at this year’s Red Dot Awards.

“Being awarded a Red Dot in product design is a very special honour for us, especially as a chemical company,” said Mark Gutjahr, Global Head of Automotive Color Design at BASF. “The award underlines our design and technology expertise, and the trust in innovative solutions that our customers in the automotive industry place in us.”

The Red Dot jury said: “The development of ZENOMENON is remarkably future-oriented. In particular, the interplay of aesthetics, sustainability and functionality is fascinating.”

ZENOMENON’s coating formulation is based on polymer structures developed by BASF’s partner, Cypris Materials of California, USA. Instead of classic pigments, special polymer structures with a high proportion of renewable materials are used, meaning the colour offers a more sustainable alternative in the area of surface aesthetics for automotive coatings.

The result is a unique colour effect that arises from self-assembled layered structures, reflecting light in the visible spectrum with a flop effect. This gives the surface of the paint layer a shimmering iridescent shine. BASF added that the polymers are also suitable for lidar or radar sensor systems.

Red Dot Design Award submissions are assessed on four basic principles of good design: quality of function, quality of seduction, quality of use and quality of responsibility.