BASF Automotive Refinish Coatings Solutions Extends Support Of European Peugeot Dealers

BASF Global Automotive Refinish Coatings Solutions has extended its partnership with the European Association of Peugeot Car Dealers (AECP). The association brings together dealers from 11 European countries, working with Peugeot and Stellantis Group to establish professional guidelines for automotive retailing and ensure close collaboration between the brand and its network.

BASF Automotive Refinish Coatings Solutions said it has partnered with Peugeot for many years, particularly through its exclusive recommendation of Glasurit paint, adding the new partnership strengthens the “long-standing ties and mutual trust” that exist between BASF Automotive Refinish and Peugeot car dealer networks in Europe. It also ensures AECP affiliates benefit from the latest BASF technology, including the Eco-Effectiveness product range, technical and consulting services, and digital innovations.

“This is a historic partnership for the AECP, and we are proud to have the support and confidence of BASF,” said Andre Figueiredo, President of AECP. “Through this collaboration, we wish to offer the latest innovations to the entire Peugeot network in Europe that we represent. BASF is a major player in the automotive paint industry whose products are developed according to the highest environmentally friendly standards. The high quality of their products combined with a simplified and optimised paint application process will bring a real added value to our dealerships and workshops.”

“Our industry is changing fast and deeply. Today, more than ever, it is essential to support and be as close as possible to the Peugeot car dealer networks in Europe,” said Geoffrey Gustin, Global Strategic Account Manager at BASF Coatings. “BASF offers best-in-class services and innovative products such as our newest basecoat lines, Glasurit 100 Line or our UV-drying range of products. These easy-to-use solutions have a massive impact on the day-to-day operations of our customers, accelerating application time, while reducing energy and material consumption, thus improving their overall profitability”.