BASF has released its 2022-2023 Automotive Colour Trends collection, known as New Array. According to the company, the collection provides innovative shades with an increasing focus on sustainability and functionality, while moving into new colour spaces.
“New Array refers to the thoughtful process of ordering values and responding to new needs,” BASF said. “Think of it like being on an escalator. It’s a mode of transportation that does not belong to the previous nor the next level, taking the rider to a liminal space in-between. This collection immerses itself in that space, to look forward at the future of mobility.”
ASIA PACIFIC (AP)
BASF said the colours of Asia Pacific bring comfort, happiness, spice, and solutions reflecting human individuality, which is expanding and gaining importance. They show people how to live gently and vividly with their own narratives.
“AP’s colours shape a positive and realistic future. They draw your own story, allowing you to align with your colourful identity away from the social pressures,” said Chiharu Matsuhara, Head of Automotive Design for AP.
EUROPE, MIDDLE EAST AND AFRICA (EMEA)
According to BASF, the colours of Europe, Middle East and Africa reach high chromaticity with spectacular new pigments, enabling beautiful and intense new shades. The darker tones are fine and smooth. Neutral colour shades play with a virtual look by adding subtle colour information while effects support the idea and visual impression.
“Overall, identity is shown not only through uniqueness, but also in the ability to subtly extend the already unique character of diverse colour positions or effects,” said Mark Gutjahr, Head of Automotive Colour Design, EMEA.
BASF said visions of progress emanate through the Americas colours with depth, texture, and compatibility. Expressions of natural and simplified options beckon individuals and communities to embrace liminal spaces.
“Dealing with a plethora of emotions and conditions associated with both individual and communal identities, one may find solace and acceptance beyond the typical confines of tangible life,” said Liz Hoffman, Head of Automotive Design for the Americas. “Moving through the liminal uncertainty may ultimately provide grounding and opportunities to see into the future.”