Bapcor Undertakes Digital Transformation

Automotive aftermarket specialist company Bapcor is undergoing a digital transformation of its customer-facing and back-end business systems. Bapcor said the project will introduce innovative business technology systems to best suit retail, trade, wholesale and inventory management requirements.

The company said it has identified the key areas for automotive business efficiency improvements through industry dialogue, developing a total automotive parts sourcing, ordering and quoting system for Burson Auto Parts (Australia and Thailand) and BNT (NZ) trade customers.

One of Bapcor’s most significant customer facing technology projects has been the upgrading of EZYParts – the company’s online parts ordering system for workshop customers. Trade customers can gain immediate access to pricing, stock / inventory levels and the location of the parts they need, to ensure faster and more accurate part identification through the input of a vehicle registration or VIN number.

Bapcor said it has also introduced a business generating digital platform to support Australia’s independent automotive workshops. The online vehicle service booking platform, known as ENJI, allows consumers to source quotations and make bookings for automotive service and repair work. Workshop listings are available free of charge to all automotive workshops nationwide regardless of network or franchise affiliation.

The next step is the integration of ENJI with the EZYParts system. Bapcor said this will ensure its workshop customers have the parts they need for every originated service or repair booking, while also removing the manual process of determining and ordering the parts required. A convenient online payment service, along with Uber integration for the customer’s ride to work or home while their car is being serviced, will also be available soon.

A new “responsive, highly detailed, and user-friendly” Business to Customer E-Commerce solution has also been developed for the Bapcor retail store network (Autobarn and Autopro), making the online sourcing of vehicle tools, accessories and parts faster and easier for consumers.

According to Bapcor’s Chief Executive Officer and Managing Director, Darryl Abotomey, the company is committed to constantly developing its digital transformation projects.

“The past two years have seen an unprecedented level of digital transformation for Bapcor across all of our business operations. We have embarked on a process of constant technological and online development to ensure that we are staying at the forefront of the game whether it is in the functions of our trade or retail businesses, or how we best manage our warehousing operations and supply chain,” Abotomey said.

“Along with all of these developments, several additional projects including our digital safety reporting system, ERP upgrades and consolidations, a modern retail point of sale system, inventory forecasting and management, expanded data warehouse, and a new CRM system, have all been completed or are being delivered shortly.”