Axalta has released its Global Automotive Colour Popularity Report for 2020, revealing the most common automotive colours on the road today are white (38 per cent), black (19 per cent) and grey (15 per cent). Grey increased by two percentage points worldwide and is at a 10-year high.
Holding steady at 38 per cent of the total global market for the last three years, Axalta says white has been the most frequently purchased automotive colour globally for 10 consecutive years. Silver continues to decline in all regions and its popularity is now in the single digits at nine per cent. Black holds steady year-over-year and remains a favourite in luxury vehicles.
Axalta says its Global Automotive Colour Popularity Report draws on data from every country where consumer vehicles are produced and provides detailed production data to enable car companies to observe trends and patterns across the globe and in particular markets.
“The consumer purchasing trends reflected in the report drive our development of innovative colours for the future,” said Nancy Lockhart, Global Product Manager of Colour at Axalta. “We’re pleased to share this data with our customers and bring together our industry-leading colour technology, deep market experience and trend data to work with our customers to bring dynamic colours to life.”
The company says it is actively working to provide innovative colour choices for automotive buyers that are on the leading edge of design, explaining that recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades. Also noteworthy is the increasing global use of grey and the colour nuances that bring these colours to life, such as fine flake effects and hints of colourful flakes.
The results of Axalta’s Global Automotive Colour Popularity report are based on Axalta’s analysis of 2020 automotive build data and are an indicator of current market trends. Axalta says it began reporting on the industry’s coatings colour in 1953 and continues to report on colour trends, while also reporting on colour forecasts in its global annual colour trend forecast.
Axalta has made its 2020 Global Automotive Colour Popularity Report available for viewing at its website.