Axalta has unveiled a new paint scheme for Hendrick Motorsports’ Chevrolet Camaro ZL1 1LE NASCAR that highlights Axalta’s newest acquisition, U-POL and its Raptor brand.
“We are thrilled to be able to use our presence in NASCAR and our partnership with Hendrick Motorsports to highlight U-POL and the Raptor brand,” said Troy Weaver, Senior Vice President, Global Refinish.
“Raptor is the industry standard when it comes to bed-liners and protective coatings and we are proud to now offer it as part of the Axalta product portfolio and showcase it to race fans. The new paint scheme will look great on track and we hope to see it in victory lane.”
Axalta said its presence in racing dates back to the early 1990s, headlined by a partnership with Hendrick Motorsports and Jeff Gordon that launched in 1992. The relationship has continued for nearly three decades with Axalta remaining a primary sponsor of Hendrick Motorsports, while providing paint for all four of the organisation’s Cup Series teams.
Axalta’s motorsports involvement has spread to more than a dozen series across the globe including Formula 1, MotoGP, IMSA and WEC.