Axalta Rebrands Transportation Coatings Business To Axalta Mobility Coatings

Axalta Rebrands Transportation Coatings Business To Axalta Mobility Coatings

Axalta has rebranded its Transportation Coatings business unit as Axalta Mobility Coatings, with the redefined business focusing on “supporting the accelerating demand for e-mobility”. The unit will also address the evolving coatings needs of established and emerging light and commercial vehicle original equipment manufacturers (OEMs), fleet owners, and shared mobility providers.

The company said electric vehicles, shared transportation, and autonomous driving require coatings with advanced functionality that, in addition to aesthetics and protection, contributes to the efficiency of electric motors and components, vehicle design, navigation and passenger safety.

Axalta Rebrands Transportation Coatings Business To Axalta Mobility Coatings - Hadi Awada
Hadi Awada.

Hadi Awada, Senior Vice President, Global Mobility Coatings, said the evolution of mobility creates tremendous opportunities for OEMs but requires them to undertake significant shifts in how they design and produce vehicles.

“By leveraging 150 years of coatings expertise, coupled with our culture of agility and customer centricity, we are in a unique position to help our customers navigate the complex challenges facing the industry and to support their needs now and in the future,” he said.

As part of the rebranding, Axalta Mobility Coatings is unveiling a new solutions portfolio that combines the best of Axalta’s experience and innovation into three categories: Core Mobility Solutions, Advanced Mobility Solutions, and Axalta Advantage.

Core Mobility Solutions comprises Axalta’s basecoats and clear coats for colour and beautification along with primers, electrocoats and powder applications for surface protection.

Advanced Mobility Solutions encompasses products and applications for mass customisation, two-tone colour, and digital paint. Axalta said it includes coatings with enhanced functionality that improve lidar and radar performance, along with thermal management solutions from the company’s Industrial Coatings portfolio for electric motors and components.

Axalta Advantage features expert services and consulting to improve productivity in and outside the paint shop, including application design, process improvement, cost and CO2 modelling, and troubleshooting.

Axalta Mobility Coatings is also implementing a key account model to respond to customers with greater agility and to support them through every step of the process.