Axalta has been named exclusive supplier for BMW Group’s private paint label, ColorSystem, which is currently in 15 European countries and South Africa. The agreement includes BMW Group’s network of 730 dealerships and collision repair partners.
According to Axalta, ColorSystem is engineered to be one of the world’s most technologically advanced paint systems, offering refinishing solutions meeting BMW Group’s original manufacturer standards.
“The BMW Group selects only the best products for its dealerships and collision repair partners to ensure the highest standards of quality, efficiency and sustainability,” said Troy Weaver, Senior Vice President Global Refinish at Axalta. “Following a rigorous process, Axalta has proven it can maintain exceptional service for the BMW Group’s dealerships and customers. We look forward to building a mutually beneficial, strong and future-proof relationship, as well as growing the ColorSystem network to even more collision repair shops and in more countries.”
As part of the agreement, Axalta will also provide its latest Fast Cure Low Energy technology paint system, which the company said can potentially reduce carbon equivalent emissions and energy consumption by up to 45 per cent compared to standard paint technologies.
Striving to be a one-stop-shop for customers, Axalta will also supply body shop accessories and equipment.
The agreement will be in force until December 2028 and adds to existing supplier agreements with BMW Group.