Axalta Hosts Mike Anderson At ‘2023 And Beyond’ Seminar

Axalta Coating Systems recently hosted internationally recognised speaker, Mike Anderson of Collision Advice USA, who presented a one-day face-to-face seminar on how to navigate the changing collision repair industry head-on. The ‘2023 and Beyond’ event was held on the Gold Coast in mid-August.

Axalta said Anderson has extensive knowledge and experience from the US market, with a key focus on building effective teams using team cells. With a tight labour market, he shared tips on how to keep technicians focused on skilled work to maximise productivity, providing anecdotes from his own experience as a shop owner.

Anderson also presented best practice for parts processes, recommending the use of parts carts for damaged and new parts, and tubs for parts stripped from cars to be replaced later.

As part of the seminar, Anderson arranged for Jake Rodenroth from start-up luxury electric vehicle manufacturer Lucid Motors to give insights into the company’s platform and technology. Axalta said Rodenroth impressed the audience with a demonstration of how augmented reality is used within the automotive industry.

“We were very grateful to Mike Anderson for taking time out of his busy schedule to visit Australia and join us in this event for the second time,” said Robin Taylor, Axalta’s Services Manager. “His extensive knowledge and ability to engage his audience allowed for some in-depth discussions on emerging trends, and our customers thoroughly enjoyed the day.”

Axalta said the seminar was a great success with more than 45 attendees participating. “It provided a great networking opportunity for people in the industry to come together and share their experiences, but also leave with a greater understanding of where the refinish industry is heading and how rapidly it is evolving,” the company said.

This event marked the second time Anderson has worked with the Axalta Australia team. An Accredited Automotive Manager, Anderson has served on numerous industry advisory committees, and works closely with repairers, OEMs, and insurance companies in the US.