Business

Axalta Europe Tour Focused on Technology

Axalta Coating Systems recently concluded its “European Excursion” that saw a large group of customers and distributors visit several automotive landmarks through-out Germany, including Automechanika in Frankfurt.

The tour, which took place in early September, provided the opportunity for customers to broaden their knowledge on the most advanced repair techniques, view the latest industry-related products on offer, as well as network with like-minded repairers.

One of the highlights of the week was an exclusive I-CAR training session on carbon fibre. This high-end product is commonly found in vehicles that are positioned in the prestige end of the market. The training provided a better understanding and a more informed perspective on the technology used in prestige vehicles and the impact on the repair process. This session was a forerunner to the OE factory tours at Mercedes-Benz and Porsche in Stuttgart and BMW in Munich.

“Our European Excursion provided a good opportunity for our customers to mix work and pleasure,” explained Paul Wake, Axalta’s Sales Director and host of the tour. “There was great interaction between customers from all around Australia and New Zealand, each comparing notes on different aspects of running an auto-repair facility.”

Automechanika 2018 proved to be a big hit for seeking out new technology and the latest in product launches. Axalta’s partners – Finixa and Sagola – were both exhibiting and presented their latest offering to the group.

Axalta’s “Win a trip to Germany” competition prize winners Franco Missaglia from Stylefinish AutoBody in Victoria and Craig Hall from Craig Hall Bodyworks in the ACT were also present on the tour.