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Axalta Announces 2020 Global Automotive Color Of The Year

Axalta unveiled its 2020 Global Automotive Colour of the Year, “Sea Glass”, a turquoise blue that is inspired by nature’s waterways and oceans, and glitters in sunlight.

Axalta’s 2019 Global Automotive Colour Popularity Report stated that blue vehicles comprise seven per cent of the global automotive market, ranking fifth overall following white, black, grey and silver. The regions with the highest level of blue vehicles are North America and Europe at 10 per cent.

“The trend toward turquoise blues is growing,” said Nancy Lockhart, Axalta Global Product Manager – Colour. “Sea Glass was designed for all vehicle types, from compact and sport vehicles to medium sedans and large SUVs and trucks. Bright and pearlescent, Sea Glass is designed to be transmissible for radio detection and ranging (RADAR), meeting the colour trends of today for the autonomous vehicles of tomorrow. The transmission properties of Axalta’s Sea Glass, as well as many colours in our expansive colour portfolio, allow vehicle-to-vehicle detection to occur.”