Trade Shows, Trade Shows, Trade Shows

Axalta Announces 2018 SEMA Show Event/Appearance Schedule

Axalta has announced the schedule of events in its booth, #22391, during the 2018 SEMA Show at the Las Vegas Convention Center in Nevada from 30 October to 2 November 2018.

The schedule includes appearances by top automotive builders, artists, and special guests to showcase Axalta’s refinish and original equipment coatings and colour.

Headlining Axalta’s schedule on Thursday 1 November at 2:00pm is the unveiling of Nevermore, a piece of fine art created by “Impossibly Real” artist Peter Maier with Cromax refinish paint. Maier is world-renowned for his lifelike art featuring animals, cars, people, and products. His work is currently on exhibit in the Butler Institute of American Art and often sells for US$100,000 or more. During this special event, Nevermore co-collaborator and pinstriper, Andrew “Pooch” Cappuccio, will join Maier onstage where they will greet attendees and autograph reproductions of the piece for the first 150 people in line.

Also on the schedule, and for a second consecutive year, are the wildly popular Middlecott Sketchbattle duels emceed by Jamie Little, NASCAR pit reporter for Fox Sports. In-booth duels occur on Tuesday 30 October at 10:00am, 12:30pm and 3:00pm, as well as on Wednesday 31 October at 9:30am and 11:30am. The main event and Axalta-sponsored Middlecott Sketchbattle Experience is at 8:00 pm at the Industrial, 2330 Industrial Road in Las Vegas.

On Wednesday 31 October from 1:00pm to 4:30pm, artist Kristian Baena of Zac Brown Customs will be demonstrating automotive airbrush art. Long-time SEMA Show favourites, Paul Quinn and DeWayne Connot, will follow with pinstriping demonstrations on Thursday 1 November at 9:30am and 3:30pm, and on Friday 2 November at 9:30am and 1:00pm.

“Meet the Builder” discussion sessions with the builders of the custom vehicles in Axalta’s booth will occur on Thursday 1 November at 11:00am with Dale Boesch, winner of the 2018 National Street Rod Association’s Builder of the Year award, and on Friday 2 November at 11:00am with Big Oak Garage, a 2015 Great Eight Ridler finalist.

To learn more, visit axalta.us/sema2018.