Trade Shows, Trade Shows, Trade Shows

Axalta And Karma Automotive Bring Innovative Colour And Design To SEMA 2018

Axalta has announced it is teaming with Karma Automotive to display its Axalta-painted Revero at Axalta’s exhibit space #22391 during the 2018 SEMA Show.

The Karma Revero is a luxury electric vehicle with a unique design that is complemented by the colours it comes in, including Corona Del Sol, Borrego Black and Ocean Veil.

As the exclusive exterior paint supplier to Karma, Axalta says it will feature the Revero and its environmentally-inspired collection of colours.

“We are thrilled to bring this stunning vehicle to the SEMA Show,” says Axalta’s North American Color Marketing Manager, Nancy Lockhart. “The Revero on display features a colour named ‘Corona Del Sol’ which translates to ‘crown of the sun.’ It’s a rich shade of red that really has to be seen to be believed.”

“The Karma Revero is the world’s most exclusive grand touring luxury electric vehicle and is as visually dynamic as it is exhilarating to drive,” claims Jim Taylor, Karma Automotive’s Chief Revenue Officer. “Few cars in the world can match the stunning design, luxury and efficiency of the Revero,” continued Taylor.

“Our business and product plan is driven in part by collaborating with partners like Axalta, whose expertise help us accelerate product development and differentiation.”