Axalta has announced that its 2021 Global Automotive Colour of the Year is a colour it calls “ElectroLight.”
According to the company, ElectroLight is an “expressively refreshing” green-yellow hue with “inspired bold, contemporary flavours that echo style, energy and flair”.
“The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions,” the company said in a statement.
ElectroLight is formulated with reflective properties that make it highly visible to lidar systems, while its layer structure and pigment content are easily transmissible by radar systems.
“Offering innovative products that are ahead of the curve is what we live and breathe every day at Axalta,” said Hadi Awada, Senior Vice President Transportation Coatings at Axalta. “ElectroLight is another step toward illuminating a path for a green future for all type of vehicles, including autonomous vehicles. Formulated with mobility-sensing technology, ElectroLight combines a passion for individualisation with coating science into a functional, expressive and dynamic colour.”
With fully autonomous vehicles inching closer to reality and expected to increasingly rely on lidar and radar technology to see and interact with the world around them, Axalta says ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a “stand-out” colour option in both trend and technology.
While Axalta’s 2020 Global Automotive Colour Popularity Report indicates that white remains the most frequently purchased automotive colour globally, the company says that interest in automotive colours with a more customised and personalised look are becoming increasingly desired by consumers. Green has influenced both blue and yellow colour palettes in today’s vehicle market trends, driving colours into a more eco-centric theme. This includes Sea Glass – a green-shade of blue and Axalta’s 2020 Global Automotive Colour of the Year – and now ElectroLight, a yellow-shade of green.
“Our 2021 colour evokes sustainability, happiness and safety,” said Nancy Lockhart, Global Product Manager of Colour at Axalta. “ElectroLight is at the forefront of today’s colour trends, while anticipating emerging technology advances. Consumers are looking for a breakout colour and ElectroLight manifests this, while bringing a progressive approach to automotive styling and design.”
Read more about the Axalta 2021 Global Automotive Colour of the Year, ElectroLight at the company’s website.