Trade Shows, Trade Shows, Trade Shows

Autopromotec Connects Aftermarket With Motorsport

Autopromotec says it will offer an “interesting” new development celebrating the connection between the aftermarket sector and motor racing. For the 2019 show to be held in Bologna from 22 to 26 May, Autopromotec will inaugurate “Autopromotec Motorsport”, an initiative sponsored by ACI Sport and the Motorsport section of ANFIA (National Association of the Automotive Industry Supply Chain).

At Autopromotec 2019, the Autopromotec Motorsport initiative will create a dedicated pathway through the trade show’s pavilions where it will be possible to see and touch products that contain the same technology used in racing vehicles.

All exhibitors with a direct link to the racing world will be identifiable by a special symbol – a chequered flag with the Autopromotec Motorsport logo in the centre. The visit is also supported by a guide made available to visitors during the days of the trade show, listing all the companies in the sector participating at the fair.

To spotlight the companies involved in the initiative, Autopromotec Motorsport will also have its own booth dedicated entirely to racing in Hall 31 Bis, near the “Quadriportico” of the exhibition centre. Organisers says it will be possible to experience the ‘aura’ of competitions, walking through pit lanes set up to recreate the paddocks of motor racing and learning about the services offered by the main trade associations as well as schools, universities and other educational institutions.

As part of AutopromotecEDU, organisers say the Autopromotec Motorsport initiative will also present a series of specific conferences on the topics that motor racing has in common with aftersales, such as the pursuit of safety, reliability and performance. These conferences are:

  • Motorsport as a research opportunity for product innovation – 22 May, Link Room, 2:30 – 4:30 pm
  • Those who compete in the world of motorsport win with highly qualified and specialised human resources – 24 May, Link Room, 10:00 am – 1:00 pm