Automechanika signs deal with AAAA

Automechanika Johannesburg 2013 may be over, but the deals that were made over the event period will continue for months to come. The show organisers announced yesterday that one of the agreements reached during Automechanika JHB 2013 was one that involved itself and The Australian Automotive Aftermarket Association (AAAA).

The two parties will be collaborating in the future, with the AAAA set to promote six key Automechanika trade fairs of strategic interest to Australian aftermarket businesses.

Stuart Charity, Executive Director, AAAA commented: “This agreement presents AAAA members with significant opportunities to more readily access expanding international markets. The Australian aftermarket now exports about $800 million worth of product a year. This agreement will increase international marketing opportunities and lower costs for innovative Australian aftermarket businesses. It will help more AAAA members open the door to growth through exports. We are honoured that this global group has recognised the value we have added in promoting Australian participation in Automechanika trade fairs and we are confident that our closer collaboration through this agreement will deliver significant benefits to AAAA members and Messe Frankfurt.”

Brand Manager of Automechanika, Michael Johannes, added: “We have great potential for a successful collaboration and I am very happy we can intensify our international cooperation program. More than 40 international and national supporters assist us and our 13 Automechanika Fairs worldwide.”

David Fraser with Stuart Charity and Michael Johannes