Automechanika Shanghai Update

The 2014 edition of Automechanika Shanghai to be held 9 – 12 December 2014 at the Shanghai New International Expo Centre, China, has attracted local governments from Wenzhou and Ruian who want to transform the auto parts industry through their connection with the show.

The local governments are keen to use Messe Frankfurt’s enormous industry resources to help them upgrade and transform the domestic auto parts industry. To highlight the international development of Wenzhou’s and Shanghai’s automobile and motorcycle parts industry, they will organise activities such as a press conference, matchmaking events for auto parts purchase and business collaboration, as well as sending invitations to domestic and overseas auto parts companies asking them to invest in Wenzhou.

Representing the show organiser, Mr Jason Cao, Chairman of the Board of Management, Messe Frankfurt (Shanghai) Co Ltd said: “We are honoured to organise a series of activities promoting the domestic industry image with local governments from Wenzhou and Ruian. Furthermore, we are delighted that more local governments are recognising Automechanika Shanghai as a pioneer in supporting the local auto parts and aftermarket enterprises, to help them expand to global markets as well as motivate enterprises to upgrade and transform. By cooperating with us, the local governments assist in further enhancing the Automechanika Shanghai platform so that it can effectively lead and support the development of the local auto parts industry.”

Hu Ganggao, Wenzhou’s Deputy Mayor added: “A global high-end, professional trade fair such as Automechanika Shanghai offers product trading, brand encounters and the sharing of information technology. In addition, the different promotional activities organised by local government organisations during the show will help to build up the branding for regional industry clusters, as well as providing an important platform for investment, trading, technology, and capital connection. All these things will help our industry development.”

This year’s show, which is the world’s second largest international trade fair for automotive parts, accessories, equipment and services, after the Automechanika show in Frankfurt, Germany, will cover 220,000 sqm of exhibition space comprising 17 indoor halls and 10 outdoor tent halls. The organisers expect to attract 4,800 exhibitors from around the world and more than 86,000 visitors from the whole automobile industry chain, from car manufacturers, distributors, 4S shops, and repair workshops to car care service centers, as well as retailers.

Ji Xuecheng, General Manager of CNAICO outlined the reasons behind an expected increase in exhibitors and visitors. He explained: “Automechanika Shanghai has achieved excellent success in China’s first tier city and mature markets. At the same time, we are putting further efforts into the second and third-tier cities which are offering us enormous growth potential. In addition, we are also targeting emerging markets which include Eastern Europe, the Middle East and South America. This will result in more exhibitors and visitors than last year’s show.”

Accessories & Tuning Key Brand Hall makes its debut

Domestic car owners wanting high quality specialised automotive products, and the demand for tuning products in China’s first-tier cities, is expected to grow by 30 to 50 percent in 2014. In response to this increasing market demand, the show organisers have decided to group the leading Accessories & Tuning companies in a new Accessories & Tuning Key Brand Hall (Hall N1).

The organisers are working closely with the exhibitors in this new hall to create the best buyer experience. This includes making sourcing easier for buyers who are looking for high quality accessories and tuning products, and providing them with VIP services.

Leading brands already signed up for the new hall include BOTNY, BULLSONE, CARORI, GLARE, GRAFITYP, GRANITIZE, Huadian Powerful, Johnson, JUNDA, LIQUI MOLY, LOPAL, Rowe, Sinoma, Sonax, STARWORKS, stop+go, Turbo, WD-40, YAKIMA and YUNHAN. These and other Accessories & Tuning Key Brand Hall exhibitors have access to an exclusive integrated brand promotion package which offers new products and brand exposure to global buyers from the whole auto chain before the show. In addition, as well as enhancing their brand image, exhibitors will be able to network with target buyers at fringe programmes. The show organisers will also support exhibitors by highlighting the new Accessories & Tuning Key Brand Hall in show materials and onsite advertising.

Other new show developments include an upgraded VIP buyer programme which offers exclusive services for qualified premium buyers during the show, such as logistical services to facilitate their fair visit, one-to-one matchmaking meetings between buyers and exhibitors, a customised on-site fair schedule that offers visits to manufacturers, and an onsite VIP lounge offering a dedicated networking area serving complimentary refreshments and services.
For further information about the Shanghai show, please visit