Automechanika Shanghai Shenzhen Edition Deemed A Success

Automechanika Shanghai Shenzhen Edition has been hailed a success after hosting 106,383 visitors from 89 countries and regions, and 3302 exhibitors from 19 countries and regions across 220,000 square metres of exhibition space. Additionally, 58 fringe events took place over four days, while more than 400,000 people visited online through AMS Live, which broadcast 43 hybrid programmes.

According to the organisers, Messe Frankfurt (Shanghai) and China National Machinery Industry International, AMS Live helped make initial introductions with exhibitors before meeting in person. Participants also appreciated the organiser’s approach to onsite-to-online events as experts at the event could speak with people in various remote locations such as Germany, Italy and the US.

The organisers expect the Shenzhen Edition’s success to build momentum for Automechanika Shanghai’s return to its name city, which will be held from 29 November to 2 December 2023 at the Shanghai National Exhibition and Convention Center.

“After a two-year hiatus, it was very rewarding to see the fairground burst into action and transform into an assembly point for the overseas and domestic market,” said Fiona Chiew, General Manager of Messe Frankfurt (HK). “The Innovation4Mobility Showcase was a triumph as it offered a wider perspective on new mobility solutions, market trends and policy updates. Showcases and discussions also echoed the focus on next-generation technologies from exhibitors across the show floor. For the show’s return up north in November, we will further build upon the concept to act as a window into tomorrow’s industry.”

According to Li Zhang, General Manager of China National Machinery Industry International Co, the event brought fresh ideas to the automotive ecosystem and the exhibition industry as a whole. “We will continue to support market openness, stay in touch with industry trends and explore supply chain optimisation. New business opportunities will flow in as long as everyone actively embraces change, and so we look forward to working closely with industry players moving towards the next edition,” she said.

According to the organisers, participants expressed optimism about market activity for the year ahead, with many agreeing the show supported valuable international business exchanges.

“We continue leveraging Automechanika Shanghai to promote our new products due to its powerful global network and communication functions,” said exhibitor Hao Jiang, General Manager of Hui Run Electrical Machinery. “The particular arrangement in Shenzhen has also helped to expand our customer base in North and South China. Many partners visited us to strengthen their co-operation. Furthermore, innovative ideas and forward-looking perspectives at the show are very important references for our company’s strategic planning.”

Quan Shen, Senior Purchasing Manager, Aftermarket Sales Management China Region at Hitachi Astemo Automotive Systems (China) said support, value-added events, and services make Automechanika Shanghai unique. “I gained a lot as many buyers and suppliers can come together and communicate in the same place at the same time. So, the physical elements of the show are irreplaceable,” he said.