Rounding up a unique year, the Automechanika Shanghai physical fair has closed its doors for 2020 after successfully engaging with players worldwide through its hybrid platform, AMS Live. Organisers say the show’s onsite-to-online activities presented dynamic opportunities to reconnect the automotive ecosystem and further stimulate industry recovery.
Preliminary participation figures have now been released, with organisers saying they “portray the eagerness from companies to get back to business with many praising the show’s efforts to boost market growth”.
Key figures for Automechanika Shanghai 2020:
- Onsite visitors: 79,863
- Exhibitors: 3845
- Scale: 280,000 square metres
- Online visits through AMS Live: 578,000 from 150 countries and regions
- 652 pre-arranged online and onsite business matching appointments
- 62 fringe events
- 49 hybrid programmes broadcasted on AMS Live
Despite ongoing travel restrictions around the world, Automechanika Shanghai ran as planned from 2 to 5 December 2020. It reached across six continents via AMS Live, convening exhibitors from 29 countries and regions. Activities at the Shanghai National Exhibition and Convention Center, as well as many of the services and tools being offered to participants, mirrored the latest trends and technological advancements spurred on by COVID-19.
For example, organisers say new integrated solutions powered by AMS Live created new lines of communication for on-site exhibitors connecting with global partners and prospective suppliers. One-to-one online meetings, business matching, chat rooms and agenda setting functions were a handful of the features available. Livestreamed activities added to the overall trade fair experience, producing opportunities for companies to market their latest products, technologies and solutions to a wider online audience.
The show continued to promote the entire supply chain through seven dedicated sectors and three specialised zones. Synergy in Parts & Components, Tomorrow’s Service & Mobility and Electronics & Connectivity shone a light on digitalisation and the growing desire from consumers to see greener technologies. The Diagnostics & Repair / Body & Paint, Accessories, Customising and REIFEN (Tyres & Wheels) also reflected many of the cross-collaborative opportunities in the aftermarket.
Elsewhere, the Auto Manufacturing, Services & Supply Chain, and Remanufacturing zones zoomed in on innovative technologies and business models from industry leaders in their respective fields.
This year, organisers launched a range of new formats in the fringe programme for onsite and remote participants. The Automotive Aftermarket Summit, AIAG Auto Parts Purchasing Leadership and Suppliers Summit, China Automobile Dealers New Trend Development Forum, China International Tyre Industry Conference, International Summit of Connected-Vehicle Policies and Regulations and Tomorrow’s Service & Mobility Summit were among events relaying the latest updates and developments throughout the upstream and downstream supply chain. On top of this, many conferences, forums and webinars also discussed the effects of COVID-19 in the market and deeply examined the road to industry recovery.
Automechanika Shanghai says it will publish a more detailed report at a later date.