Automechanika Kuala Lumpur

Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN

The 10th edition of Automechanika Kuala Lumpur has evolved from modest beginnings. Keeping pace with the growing specific needs in the ASEAN regions, the upcoming show will reshape its direction and move towards a brand new edition that will not only highlight the supply chain within the Repair & Maintenance sector, but also showcase the latest trends in smart technology.

The Repair & Maintenance sector will be taking the front seat at the show, comprised of a range of items, including collision repair, coating, car wash, tools and equipment, etc. The comprehensive coverage is designed to attract body shops, express auto service centres, workshops, mechanics and technicians from ASEAN countries to participate in the show. To enrich participants’ experience, the show not only showcases a range of Repair & Maintenance products and services, but also provides a series of collision repair training workshops with theories and practical applications such as spray booth and welding. Participants will learn the most updated information about the latest trends in Repair & Maintenance, network and acquire business opportunities while attending the show.

Automotive Future Is In Connected Mobility And Smart Technology

Connected mobility is one of the latest buzzwords in the automotive industry. Vehicles with smart technology are able to communicate with each other and the surrounding transportation infrastructure to enhance safety, convenience and efficient flow of traffic.

With growing disposable incomes, Malaysians are more eager to try out the latest technology. As a result, more market opportunities will continue to evolve in this field. According to a 2015 Malaysian import figure from MATRADE1, electrical and electronic products contribute to the largest sector (30 per cent) of the overall total imports in Malaysia. GPS and audio systems are among these electronic items imported from other countries. This is why the coming edition of Automechanika Kuala Lumpur must stay at the forefront of the ASEAN automotive industry to capitalise on this potential while leading the markets to further expansion.

According to Ms Fiona Chiew, Deputy General Manager, Messe Frankfurt (Shanghai) Co Ltd, “ASEAN has an enormous need for repair, maintenance, connected mobility and smart technology. There is a missing dominant show in ASEAN to meet those needs. Automechanika Kuala Lumpur is an excellent resource to fill the market gaps.”

EMMA – A Car Audio And Tuning Competition With International Standards

Automechanika Kuala Lumpur will further cooperate with one of the supporters, AAA (Auto Audio, Accessories and Air-Condition Trader Association of Malaysia) in this edition to bring an international-standard audio competition to the show. AAA has a network of 900 members throughout Malaysia covering electronic manufacturers, tuning shops, retailers and service suppliers. Sony and Alpine are among those active members. The EMMA (European Mobile Media Association) Car Audio Competition, will be promoting smart technology within the automotive audio realm.

This competition attracts many participants from ASEAN countries including Indonesia, Thailand and Singapore. It offers a unique opportunity for both exhibitors and visitors at the show, according to Ms Cherrie Lim, President of AAA. “Show exhibitors will be able to connect with countless smart technology retailers and meet the modern automotive market needs with the approximate 1,000 expected ASEAN visitors attracted from this international car audio competition, inclusive of participants from different countries.”

Automechanika Kuala Lumpur will be held 23 – 25 March 2017 at the Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. The show is expected to welcome 300 worldwide exhibitors and 8,000 global buyers to the 9,710 sqm exhibition space spanning five halls.