Automechanika Kuala Lumpur 2023 organiser, Messe Frankfurt (HK), says the fair will shine a light on transformation occurring within the Malaysian automotive industry, in line with the country’s ambitious plans to establish more influence on government and private sector initiatives internationally.
“With global trends doubling down on electromobility and connectivity, many international automotive markets are looking to leverage opportunities from the promise of Asia’s supply chain,” said Messe Frankfurt (HK). “From this viewpoint, Malaysia is a key nation in the region undergoing a significant transformation, with the government working to stimulate industrial advancement from the National Automotive Policy 2020 and National Policy on Industry 4.0.
“As innovation filters into every corner of the industry, it is important that Automechanika Kuala Lumpur 2023 raises the profile of the local supply chain.”
The fair highlights opportunities in electric vehicles, the Internet of Things (IoT), and services and maintenance at dedicated areas across the exhibition floor. For example, the electric vehicle area will showcase developments in charging solutions and infrastructure, battery technologies, management systems, automation, and mobility. The Hong Kong E-vehicles Business General Association and Asia Pacific Connected Vehicles Industry Association (endorsed by the Hong Kong Productivity Council and Trade, and Industrial Organisation Support Fund) will also host a pavilion highlighting the development of the EV market in South-East Asia.
Other highlights include automotive parts, manufacturing, accessories and customising, repair and diagnostics, digitalisation, and logistics.
Looking to embrace the future automotive landscape, many Malaysian companies are pursuing new solutions to improve operational efficiency and performance. The show is set to address this need by highlighting how participation by international companies in the domestic supply chain can equally benefit local operators.
“Examples like Geely’s pre-emptive acquisition of Proton shares to leverage production and distribution channels demonstrate the keen interest of overseas investors operating through Malaysia to penetrate the ASEAN market,” said Messe Frankfurt (HK).
During the show, companies will reveal new technologies, software, smart manufacturing solutions, and data management systems that have the ability to enhance the country’s competitiveness in the global supply chain.
TechAlliance is one such exhibitor bringing aftermarket data solutions to the show. The company’s product range supports service providers through the information tools that optimise business processes and access to technical data from manufacturers for repair, maintenance, and diagnostics.
Automechanika Kuala Lumpur will again host 15 presentations, including a discussion on how to build a workforce that can handle new technologies, business models, and consumer preferences.
Presentations will include the two-day Collision Repair Training Workshop, which will address skills advancement in after-sales services, guiding participants through hands-on demonstrations and theoretical discussions. Sessions will cover the most up-to-date industry know-how relating to EV inspection, maintenance, ADAS systems, advanced materials, and body repair. Attendees will receive an accredited certification to endorse their service centre or workshop upon completion of the course.
The Automotive Manufacturing and Transformation Conference will cover developing local manpower by introducing the latest know-how and best practices for innovation and smart solutions. Discussions aim to reveal how companies can increase competitiveness and productivity by using innovations such as robotics, IoT, and AI technology.
The Digitalisation and Electrification Conference will also explore new mobility concepts and sustainability in the industry. A panel of experts will delve into the latest digital solutions, trends, and developments to reduce carbon output while increasing production capabilities and efficiency. This includes the integration of renewable energies and systems, lightweight materials, battery charging and infrastructure, and fleet and logistics management. Topics will also touch on skills and workforce development to cope with new energy vehicles.
Other activities include the Fleet Management Conference, AutoFest@KL, AutoNITZ Party and Match Up.
Automechanika Kuala Lumpur 2023 will be held from 16 to 18 March at Kuala Lumpur Convention Centre.