Automechanika KL 2022 Redefines Buyer-And-Supplier Relationships

Automechanika Kuala Lumpur says it is acclimatising to a new age of trade fair experiences via its S.E.T. (Sourcing, Entertainment and Training) activities.

According to the organiser, the show’s reconfigured business matching service, Match Up, brings together optimised processes, people and expertise to stimulate market growth in the international automotive community. This all-year-round networking service helps link potential partners and allows participants to explore the local and overseas automotive service industry.

Off the back of last year’s repressed activity in the automotive industry, a shift in supply networks has resulted in many Malaysian industry participants studying different markets and channels to establish buyer-and-supplier relationships.

Automechanika Kuala Lumpur says local policies present favourable conditions to stimulate market growth in the automotive supply chain, with the country playing a significant role in overall industrial transformation, digitalisation and electrification. This reinforces growth and development in automotive manufacturing and automation, passenger vehicles, commercial vehicles, the Internet of Things (IoT) and logistics.

The objective of Automechanika Kuala Lumpur’s S.E.T. of hybrid activities and digital solutions is to draw attention to prospects in the automotive service industry and supply chain through the show’s communication channels and social media campaigns. For example, Match Up aims to create more means for participants to examine and explore new business opportunities. Additionally, it uses a database of 600,000 buyer and supplier contacts from Automechanika shows in Ho Chi Minh City, Kuala Lumpur and Shanghai to connect the regional automotive community with the rest of the globe.

“As the automotive industry kicks into gear, it is crucial that players take advantage of Automechanika Kuala Lumpur’s connections in Match Up, in addition to its other wider media resources,” said Fiona Chiew, Deputy General Manager of Messe Frankfurt (HK). “The service opens up more communication channels for companies looking to expand into markets like Africa, Asia, Europe, the Middle East, North America, Oceania and South America. Through this, professionals will be able to identify business prospects and discuss new tools, technologies and management systems in the service sector.”

Automechanika Kuala Lumpur says a professional consulting team from the organisers will offer continuous guidance to help answer the business needs of participating companies. Participants already using the service have reflected on their experiences supporting their trade fair journey.

“The pandemic has impacted our business greatly and so we are always looking for ways to improve our trade, said Zosimo Cabezas Untiveros, General Manager of Peru’s Corporation Z Cabezas SAC. “We decided to utilise this service as a new way of sourcing products from abroad. The matchmaking has really helped us; therefore we look forward to using this online tool again.”

“Through this value-added service, we have been able to access a number of high-quality buyers,” said Gao Wen Li, Marketing Product Manager of Qingdao Copton Technology Company in China. “It was very efficient and saved me a lot of time during my pre-show planning and on-site meetings. It is a programme that both suppliers and buyers can benefit from to improve business sustainability.”

Automechanika Kuala Lumpur 2022 will take place physically from 15 to 17 March at the Kuala Lumpur Convention Centre (KLCC).