Automechanika Ho Chi Minh City 2023 has been hailed a success after the event attracted 13,148 visitors, travelling from 37 countries and regions, including Cambodia, China, India, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand, the US, and Vietnam. Additionally, 461 exhibitors from 20 countries and regions showcased products and services across 15,740 square metres of exhibition space.
During the three days of the show, interest centred on the rapidly evolving automotive industry, particularly electric vehicles, automotive manufacturing, and automation. Consequently, the EV Zone, Automotive Manufacturing & Automation Zone, Auto Service & Maintenance Zone, and Accessories & Customising Zone were among the show’s most popular areas.
The AutoFest@HCMC component was also popular, featuring additional B2C elements such as Auto Service Day, live music and entertainment, EMMA Vietnam – Car Audio and Modification Competition, drift shows, and car servicing.
“I am delighted to see an increase in participation amongst local and overseas exhibitors and visitors,” said Fiona Chiew, General Manager of co-organiser Messe Frankfurt (HK). “It shows that players are recognising opportunities in the automotive supply chain and are using our platform as a gateway for trade and exchange. The engagement from the local players in our fringe programme was also very encouraging; it demonstrates an eagerness to advance the local automotive industry.”
Judy Wang, President of co-organiser Yorkers Exhibition Service Vietnam, said Automechanika Ho Chi Minh City proved the value of in-person shows.
“Every touchpoint offers valuable insights as Vietnamese people prefer to explore the industry in a more physical way, wanting to see and hold automotive parts and products to then engage in deeper conversations. It is also the reason why we incorporated entertainment. Through expanding the scope of visitors, we hope that consumers can learn more about the automotive industry, while exhibitors can also understand end-users demands in person.”