Automechanika Ho Chi Minh City 2022 Ramps Up Business Engagement

Automechanika Ho Chi Minh City 2022 Ramps Up Business Engagement

Automechanika Ho Chi Minh City will be one of Vietnam’s first large-scale automotive trade fairs this year after the country re-opened to international vaccinated travellers on 15 March. The event will return to the Saigon Exhibition and Convention Centre (SECC) from 29 June to 1 July 2022, with the organisers – Messe Frankfurt (HK), Chan Chao International Co, and Yorkers Exhibition Service Vietnam – also planning an array of on-site fringe events.

“We are excited to return to Vietnam’s automotive aftermarket with Automechanika Ho Chi Minh City,” said Fiona Chiew, Deputy General Manager of Messe Frankfurt (HK). “This year, the fair introduces more far-reaching business services that connect local and global auto players before, during, and after the physical show. On top of the face-to-face interactions we offer at the fairground, participants can boost their business networks through our pre-show online networking activities. These diverse channels expect to enhance exhibiting results and experiences at the physical show. We look forward to welcoming back our industry friends this June.”

To date, exhibitors from 15 countries like China, Germany, Japan, Korea, Malaysia, Singapore, Taiwan, and Vietnam have confirmed participation at the fair.

Aiming to facilitate broader ties between local and overseas markets ahead of the fair, Automechanika Ho Chi Minh City is connecting with industry using online activities that add value to the physical show.

The event’s Play it! Channel VN on YouTube aims to inspire social engagement and help industry members expand business circles. In the first three months since launching, the channel’s creative video content accumulated more than 1000 subscribers and exceeded 100,000 views by a global audience.

For business-driven content, the ‘Auto Fancier’ series looks into the latest trends across specific areas of the automotive industry. Renowned industry insiders and professionals come together for in-depth discussions on topics such as collision repair, diagnostics and maintenance. In the collaborative series, ‘Newbie On The Road’, manufacturers demonstrate the correct use of automotive parts to minimise wear and tear, offer guidance about seeking maintenance advice, and share tips to enhance the driving experience. Two other series, ‘Chit-Chat Vietnam’ and ‘Vietnamese Life’, delve into language and culture to support overseas automotive industry members in understanding domestic values, building trust, and establishing closer relationships with local business partners.

Additionally, the Match Up team has arranged more than 1900 appointments for exhibitors since launching less than a year ago. Automechanika Ho Chi Minh City said the year-round business matching programme has invited buyers from across 50 countries and regions worldwide, and won positive feedback from participants, including:

  • 90 per cent of buyers recognise the online meetings are better than expected
  • 90 per cent of buyers agree the arrangements were excellent
  • All buyers are willing to participate in more online meetings through Match Up
  • All buyers would recommend Match Up to colleagues, industry friends, and others

Preparations are also underway for the fair’s on-site conferences, seminars, training sessions, workshops, and entertainment, with further details to be announced soon.