Automechanika Frankfurt will take place in 2021 as a hybrid physical and online event. While the primary focus remains on the event’s physical part of the show, organisers said they will provide exhibitors opportunities to network online with members of the international B2B audience who cannot travel to Frankfurt due to the pandemic.
According to Automechanika, the online part of the event will maximise audience reach while opening new possibilities for product presentations and communication with customers.
“Based on the good experience we’ve had over the past six months providing digital services for our customers not only in German-speaking countries, but also in Russia, Dubai, Shanghai and beyond, we have decided to hold Automechanika Frankfurt as a hybrid event,” said Michael Johannes, Brand Manager of Automechanika.
“We have used these months to invest in our employees’ technical skills and establish our own web studio for our customers here on the Frankfurt exhibition grounds. I am already looking forward to the videos and live streams that our exhibitors will be creating to supplement the supporting programme.”
Olaf Musshoff, Director of Automechanika Frankfurt, said that thanks to a digital matchmaking and scheduling tool as well as facilities for live chats and one-to-one video calls, exhibitors will be able to communicate directly with customers and generate new leads.
“We are making these services available free of charge this year to the approximately 2000 exhibitors who have already confirmed that they are taking part,” he said.
Exhibitor product information and company profiles will also remain online after the event has finished. “This lets us give all participating companies greater reach,” added Musshoff.
Automechanika will also offer some of the supporting programme online including Collision Talk, the Automechanika Innovation Awards, Automechanika Academy, and a special programme for workshops.
Organisers said the event, which will be held at the Frankfurt exhibition grounds in Germany, will be conducted in accordance with all applicable hygiene and protection measures.
Messe Frankfurt Executive Board member Detlef Braun said he is positive about the event’s future.
“Starting in June, the Frankfurt exhibition grounds will be hosting trade fairs once again,” he said. “First up is Indoor-Air, a trade fair for ventilation and air quality, and work on the content and organisation of this September’s Automechanika, our leading trade fair brand, is also in full swing. Thanks to our hygiene and safety concept, everything is in place to ensure safe events for everyone involved.”
ACMA Automechanika New Delhi, one of 15 Automechanika trade fairs worldwide, will also adopt a hybrid format when it takes place next month.
“Our entire international brand family works together closely, and we have gained valuable experience and expertise from each of our trade fair teams’ activities in their home countries,” said Johannes.