Australia’s Biggest Drive Experience Launched

The new five day MotorWorld Sydney motoring festival to be held at Sydney Motorsport Park, Eastern Creek, from 30 November to 4 December 2016 was launched by Stuart Ayres, NSW Minister for Trade, Tourism & Major Events and Minister for Sport. The Minister spoke of the importance of MotorWorld Sydney in the marketing of Sydney and NSW as one of the world’s premium tourism and major event destinations. He added that MotorWorld Sydney would be strongly supported by the NSW Government and promoted widely through Destination NSW.

MotorWorld Sydney is destined to become Australia’s biggest driving experience with up to 100,000 national and international visitors expected to attend. The event offers visitors the opportunity to test-drive cars on track, road or off-road circuits. It will be the most engaging and entertaining way for car enthusiasts and interested buyers to compare the various brands and latest models available. Close to 20,000 test drive opportunities will be on offer over the five days.

MotorWorld Sydney has already proven to be a popular initiative with automotive industry leaders and media partners because of its broad, national appeal. Major brands have expressed strong interest in participating and these will be joined by aftermarket suppliers, retailers, and service and lifestyle companies. Other unique elements of this event are the educational program, the VIP hospitality concept as well as an extensive family entertainment offering.

Kris Willand, Managing Director of MotorWorld Sydney, said, “Today’s vehicle buyers want to be informed and entertained at the same time. Our main target will be families and our focus will be on giving them a chance to test drive vehicles on street, track or off-road circuits. A quality entertainment and edutainment program will ensure all members of the family will have a great day out.”

Media partnerships with Network Ten, Nova Entertainment and Mamamia involving broadcast and online activities will ensure extensive reach Australia-wide to promote the event and stimulate attendance. A special ‘Ladies Day’ hosted by Mamamia will include driving and educational experiences, and a broad range of lifestyle topics designed exclusively for women. A media partnership with digital automotive site, CarAdvice, will add an independent perspective.

MotorWorld Sydney is proud to announce that it has also formed a partnership with Dream Ride, Special Olympics Australia a charitable organisation which provides sports opportunities for all people with an intellectual disability regardless of their skills so they can be active, have fun, make friends and feel part of a family. The partnership will include a Dream Ride fundraiser as well as engaging children with a mental disability in MotorWorld Sydney activities.