AMR 2021 Show Proves Rare Success Despite COVID-19 Pandemic

AMR 2021 Show Proves Rare Success Despite COVID-19 Pandemic - Fairground

The 2021 edition of Auto Maintenance and Repair Expo (AMR), at Beijing’s New China International Exhibition Centre, attracted 46,352 visitors to the four-day show where 952 exhibitors from China’s vehicle maintenance and repair sector showcased their newest products. The event proved to be a rare example of a successful physical trade show during the COVID-19 pandemic.

The show, co-organised by Messe Frankfurt Traders-Link (Beijing), the China Automotive Maintenance Equipment Industry Association (CAMEIA) and the China Automotive Maintenance and Repair Association (CAMRA), also hosted 406 product launches and 36 events.

Despite the challenges caused by the pandemic, the 2021 edition of AMR featured 90,000 square metres of exhibition space occupied by many of the world’s leading brands, including DeVilbiss, Mirka, PPG, SATA and Karcher.

This year the physical show was blended with a new digital component, AMR Online, which helped match buyers who could not attend the show in person with exhibitors according to their sourcing needs. Throughout the show period, 186 onsite-to-online business matching meetings facilitated interactions and exchanges for future collaboration.

Organisers say exhibitors and fairgoers also appreciated the new specialised zones that reflected innovation in the automotive aftermarket, with the show highlighting market trends via five new zones: Green Repairs, Profit Solution, Automotive Culture and Customising, New Energy Vehicle Aftermarket, and Commercial Vehicle Display. The event organisers said the range of exhibits amplified the rising need for innovative technologies and end-user market transformation.

“Spotting how the automotive value chain is digitally shifting, we realised the repair and maintenance sector is also evolving to cope with these dynamic changes. Therefore, we introduced additional zones and AMR Online to accentuate the developments and cater to the latest industrial needs,” said Fiona Chiew, Managing Director of Messe Frankfurt Traders-Link (Beijing).

Chiew also welcomed the positive feedback offered by participants, which appeared to reinforce the show’s high standing within the automotive industry.

“I am pleased to see that exhibitors, buyers, industry organisations and experts from every aspect of the aftermarket were able to reconnect through AMR,” said Chiew. “Along with thanking everyone who contributed and supported the show tremendously, the positive feedback also affirms the fair’s role in connecting the industry. This continues to assure us that we are heading in the right direction.”

AMR 2021 Show Proves Rare Success Despite COVID-19 Pandemic - Booths