Trade Shows, Trade Shows, Trade Shows

AMR 2019 Expands Special Zones, Introduces German Pavilion

The Automotive Maintenance and Repair Expo (AMR) will take place from 21 to 24 March 2019 in Beijing’s New China International Exhibition Centre. As one of Asia’s leading repair and maintenance trade shows, the fair has expanded many of its special zones for 2019, and for the first time will host the new German Pavilion. Organisers say the show’s latest addition will allow visiting buyers to explore a more comprehensive exhibiting platform and enable them to connect with some of the most influential names in the global market.

This year’s fair will feature more than 1300 exhibitors across 120,000 square metres of space, covering the most recent advances in garage and collision equipment, testing, diagnostics equipment and tools, repair, car care, parts and more.

In recent years, the automotive industry across China and throughout Asia has seen continued growth driven by increasing vehicle ownership. The trend is expected to continue rising in the coming years, which has encouraged key players across the value chain to tap into the country’s automotive market. With this, the repair and maintenance sector in particular is seeing more demand for new and innovative product ranges and services.

Show organisers say this demand can be seen first-hand at AMR, where they forecast that over 8000 brands from across the world will exhibit. A number of regional and overseas participants have already confirmed their place at the show, including 3M, Atlas, Autel, Axalta, Baozhongbao, Beiersdorf, Bright, Celette, Corghi, DeVilbiss, Festool, Fly-eagle, Guangli, GYS, Hunter, Launch, Mirka, Monarch, Saint Gobain, SATA, Snap-on and Yokistar, from countries such as Greece, Italy, Korea, Malaysia, the United States and more.

In a new development for 2019’s show, the German Pavilion will be making its debut at the fair. The area has already been highly anticipated by many buyers from the Chinese market, as it provides a one-off opportunity to approach some of the most influential European companies in the sector.

“To help maximise the experience for both our exhibitors and visitors, we are excited to welcome the first German Pavilion to this year’s edition of AMR,” said Fiona Chiew, Managing Director for Messe Frankfurt Traders-Link (Beijing). “The exhibitors in this devoted area will be able to offer insights into specific sectors of the industry such as the aftermarket, which is already a very established field in Europe. We believe that this new collaboration will compliment China’s quickly growing repair and maintenance market.”

This year at AMR, organisers say visitors will benefit from more strategic hall planning to provide enhanced coverage and easier navigation across different areas of the repair and maintenance sector. Halls have been categorised into specific zones to support matchmaking for both buyers and exhibitors; these zones include Spare Parts, Car Care, Lubricant Oil and traditional Repair and Maintenance, each of which will feature special sectors to better highlight the industry’s most intricate areas. For example, the aftermarket and new energy vehicles sectors will have their own dedicated area to cover each of these specific trends, while spare parts and lubricants will span across 20,000 square metres of space alone.

Away from the zone’s exhibitors, a total of over 30 fringe events will also run concurrently with the show. Here, industry experts will hold seminars, forums and other activities to reflect the latest global developments, current themes and regional trends across the industry.

Organisers say some of the significant trends under the spotlight within the fringe programme include lubricant oils and the automotive aftermarket supply chain, the development of the repair industry under environmental policy changes, and how the automotive aftermarket is influenced by the development of new energy vehicles. Other interrelated topics will focus on the challenges and opportunities for traditional automotive parts dealers, workshop profit patterns and marketing strategies for tyre shops. Participants can also attend the 2019 Automotive Aftermarket Brand Festival, which is being hosted at AMR.

For all overseas visitors who pre-register online, organisers say they will sponsor VIP services including accommodation, transport, AMR lounge access and assist with visa applications. For further information about AMR visit www.amr-china.cn.