AMA Group Opens First ADAS Calibration Centre

TechRight ADAS Solutions, part of AMA Group, has launched its first fully installed advanced driver-assistance system calibration facility at its flagship AMA Collision location at Arundel, Queensland.

The group’s initial investment of approximately $500,000 will enable the installation and rollout of ADAS equipment to six facilities, which will be equipped with the latest technology and certified technicians to provide timely, high quality ADAS calibrations for AMA collision repair facilities within the geographic region.

The additional installations are at various stages of implementation across Queensland, Victoria, and Tasmania and will launch in the coming months.

AMA said it sees significant benefit to vehicle owners through the insourcing of these calibrations by minimising repair delays, in addition to providing revenue diversification for the company. AMA said an estimated 10 to 15 per cent of vehicles repaired following a collision require ADAS calibration, which is expected to grow to more than 30 per cent over time. The group currently outsources more than 20,000 ADAS calibrations annually and each installed site will have the capacity to complete 30 to 40 calibrations per week.

After an initial evaluation, TechRight expects to leverage the national scale of the AMA Group network to fast-track its rollout of specialist calibration locations, complimented by full service mobile solutions, throughout Australia.

“In the past few years, we have seen a notable rise in the number of ADAS in vehicles on our roads,” said Stuart Faid, Executive General Manager Specialist Businesses at AMA Group. “This is only set to increase, as almost all new vehicles sold today contain some form of onboard safety system. As such, the commercial model for us investing at scale makes greater sense.

“We have tracked the growing need for ADAS solutions within our group, and now is the right time for us to develop our own offering to better support our customers.”

Initially, the TechRight business will focus on supporting AMA Group locations but will look to expand the offering outside the AMA Group network in the future.

“We have significant opportunity to provide convenient, timely, precision calibration services to our group-owned locations and can fast-track our growth strategy this way. Over time, our goal is to provide the wider industry access to the same service through our national network. This will mean our insurance partners can be assured of the same level of service no matter where they send a vehicle for repair,” said Faid.