Aldi Australia To Offer Car Insurance

Supermarket chain Aldi has joined Coles and Woolworths by entering the insurance market, with the product offering to include motor vehicle cover. Backed by Honey Insurance and underwritten by RACQ Insurance, Aldi said its policies will “provide the best value and experience at consistently competitive prices”.

“We are excited to be expanding our ‘Good Different’ offering into new categories with Aldi Insurance bringing even more savings to Aussies at a time when they need it most,” said Rodney Balech, Group Director at Aldi Australia.

“We know that Australians have been calling for a trusted insurance provider that not only provides a reliable and accessible service but also doesn’t break the bank. With the launch of Aldi Insurance, we’re bringing our expertise in competitive pricing and quality products to the insurance vertical, while partnering with Honey’s tried and true insurance experience to give customers confidence in the products.

“We have stripped the complexity out of comprehensive car, home and contents insurance, and landlord’s insurance to deliver a straightforward product with exceptional value,” he added.

Richard Joffe, Honey Insurance founder and CEO, said partnering with Aldi was a “natural fit” given their shared desire to bring a more trustworthy and straightforward insurance product to Australian customers. “Honey is proud to be the exclusive partner for Aldi Insurance and we are thrilled to be joining forces with Aldi to help Australians keep their homes and cars safer, and all at a price that gives Aussie households the great value they deserve,” said Joffe.