AkzoNobel is celebrating the 85th anniversary of its Wanda vehicle refinishes brand, a product that started locally but grew into a globally used brand.
Wanda was formed in the early 20th century by Roque Montesano, a Brazillian man who wanted to own his own paint factory. Montesano told his wife that if he succeeded, he would name his brand after their daughter, a goal that he achieved.
AkzoNobel says Wanda is available in over 40 countries on five continents and has a global reputation which is built on its colour accuracy, ease of use, quality and value. Wanda Montesano Ferrara, the original inspiration for the name of the brand, has been involved in the anniversary celebrations too.
“I followed in my father’s footsteps to become an entrepreneur and am very proud to look back, see everything that the Wanda brand has achieved and celebrate these 85 years of moments and memories,” said Wanda.
“Our Wanda brand is synonymous with tradition, evolving technology and quality and has become a preferred choice for market professionals around the world,” said Rakshit Punetha, Global Brand Manager for Wanda. “It’s not only a great example of our passion for paint, it also highlights the huge sense of pride we take from continuing to show the same commitment to customers that Roque first demonstrated all those years ago.”
Wanda is now manufactured in Europe, Asia and at AkzoNobel’s plant in São Paulo, and can be purchased in the US, Spain, Russia, India, Italy, Australia, Poland, China and New Zealand. Wanda is compatible with a range of AkzoNobel’s advanced colour search tools, such as MIXIT, ColorPro and Automatchic Vision.